The digital revolution has transformed the global music industry, making streaming platforms (DSPs) like Spotify, Apple Music, and YouTube the primary revenue engine for artists worldwide. For African musicians eyeing sustainable careers, a crucial question arises: Should I relocate to countries like Sweden for higher per-stream payouts? The answer, while nuanced, leans decisively towards no. Moving continents solely for marginally better per-stream rates is rarely the golden ticket. Instead, strategic growth leveraging global opportunities while nurturing local roots is the key to unlocking real revenue. TL;DR:Relocating to high-GDP countries like Sweden for better per-stream payouts is generally an ineffective strategy…
Author: obed otoo
July 9, 2025 YouTube’s about to change the game for creators. Starting July 15, 2025, the platform is rolling out a policy update that takes aim at AI-generated and mass-produced content. A Reddit thread blowing up with reactions suggests this is a big deal, and creators are already buzzing—some excited, others nervous. Let’s break down what’s happening, why it’s happening, and what it means for anyone making or watching videos on YouTube. What’s the New Policy? YouTube’s updated YouTube Partner Program (YPP) guidelines are clear: only “original” and “authentic” content will keep the cash flowing. Come July 15, videos leaning…
As an African musician, your YouTube channel is more than just a platform for sharing music. It’s your stage, your brand, and often your livelihood. With the rise of digital music consumption across Africa, from Lagos to Nairobi, YouTube has become a vital tool for artists to connect with fans and build a global presence. But with that visibility comes risk. Hackers, scammers, and impersonators are always lurking, ready to exploit unprotected accounts. Setting up 2-step verification (also called two-factor authentication or 2FA) is a simple yet powerful way to protect your channel. This article explains why 2FA is critical…
A Celebration of Faith and Unity You Can’t Afford to Miss In a world where music often echoes fleeting messages, there exists a sound that cuts through the noise—a sound rooted in worship, unity, and purpose. This July, that sound comes alive once again as E’mPraise Inc. and the University of Ghana Student Representative Council (UGSRC) join forces for the 25th edition of Absolute Worship under the powerful theme: “His Glory Revealed.” This is not just another event; it is a spiritual encounter designed to uplift, transform, and unite. Set to take place on Sunday, July 20th, 2025 at the Athletic Oval, University…
In an increasingly digital world, the conversation around marketing often gravitates towards social media, streaming platforms, and influencer collaborations. While these digital avenues are undeniably crucial, particularly for emerging artists, it’s imperative not to overlook the enduring power of traditional media. For African musicians, understanding the nuanced effectiveness of platforms like radio and television, and strategically integrating them into their marketing mix, can be the key to unlocking broader audiences and sustainable careers. This blog post delves into the current landscape of radio and TV marketing, examines their specific relevance for African artists, and offers insights into optimizing marketing spend…
The African music scene is set to witness an extraordinary celebration of talent and culture with the highly anticipated Alkebulan Riddimz Album Concert. Presented by E-REC & Kashtyme Records, this star-studded event promises to be a defining moment for contemporary African music, bringing together an impressive lineup of established and emerging artists under one roof. Event Highlights Date: June 28thTime: 6:00 PMVenue: Bubiashie Atico Last Stop The Lineup: A Musical Powerhouse The concert features an exceptional roster of talented artists, with Eniiai taking center stage as the highlighted performer. The diverse lineup includes: The lineup continues with Agoza, The Ghetto…
You ever meet someone who just gets it? Like, they’re not only talented but also deeply connected to their roots, using their gifts to lift up their community? That’s Jeffrey Nortey in a nutshell. This Ghanaian actor, comedian, and content creator has been making waves, blending humor, storytelling, and cultural pride in a way that’s hard to ignore. Let’s dive into his journey, where he came from, what he’s up to, how he’s pushing the Ga language, and that electric show he just pulled off at the National Theatre this past Saturday, June 14, 2025. The Beginnings: Hustle and Heart…
A Shocking Incident in Seker Village On June 10, 2025, a devastating event unfolded in Seker, a small village near Yeji in the Pru East District of Ghana’s Bono East Region. Hayford Boateng, widely recognized as GH Kobby, a popular TikTok personality with a significant online following, was arrested in connection with the fatal shooting of his girlfriend, Phillippa Yaa Baby, also known as “Yaa Baby Shuga.” The incident has sent shockwaves through both local communities and social media platforms, raising critical questions about intimate partner violence and gun safety in Ghana. Details of the Incident According to reports, the…
In the heart of Jamestown, one of Accra’s oldest and most vibrant neighborhoods, a new legend was born. At just 27 years old, Abigail Kwartekaa Quartey has etched her name in history as Ghana’s first female world boxing champion, claiming the WIBF World Super Bantamweight title in a thrilling victory. Her story is one of resilience, defiance, and an unwavering commitment to breaking barriers in a sport long dominated by men in her homeland. A Historic Triumph in Jamestown On November 24, 2024, the Bukom Boxing Arena in Jamestown pulsed with energy as Abigail Quartey stepped into the ring to…
Accra, Ghana – Rising Afrobeats and Afropop sensation Tee Tonie proudly announces the release of his long-awaited single, “Carry Africa upon my head,” a powerful and heartfelt anthem calling for unity, progress, and self-reliance in Africa. Originally written over a decade ago, this deeply personal track is now available to the world, released on June 5, 2025, at a time when its message resonates more than ever. “Carry Africa upon my head” is a soul-stirring song that blends infectious Reggae rhythms with poignant lyrics, showcasing Tee Tonie’s signature fusion of African roots and modern pop influences. The song’s message is…
